the be.come project
the be.come project is a subscription-based fitness platform built on the idea of bringing inclusivity, approachability and body-neutrality to the fitness world. Founded in 2018 through grassroots efforts, by Bethany C. Meyers, the investor-free startup has relied on their passionate community to not only survive, but thrive, while looking at wellness through a new lens. the be.come project doesn’t highlight your insecurities through before-and-after pictures, empty weight-loss promises, or body shaming.
As product operations manager, I manage and advise all decisions based on both merchandised product (yoga mats, collaborations with fashion labels), and the digital product (routine videos). In addition, every month involves a shoot of some kind - may it be for product, social media, or routines for platform release - that I produce and prepare for release.







