friend + folk

a direct to consumer gender and size inclusive athleisurewear line

Working directly with the CEO and Founder, we codified the brand and articulated its purpose, character, values, and pillars—all foundational elements that come together to form how a consumer sees a brand.

From that foundation, we facilitated two shoots to create from the ground up the marketing, product, and social assets required for their launch.

Our marketing shoot was shot on location in Lake Arrowhead, California. It culminated in a collection of product photos, social media assets, and a short branded film.

Our product shoot utilized a loft in Downtown Los Angeles. To emphasize friend + folk’s bold commitment to transparency, we shot all sizes on both male and female presenting figures.